This was originally published as a paywalled article in September 2024. I’m unpaywalling it now because a lot of what I’m talking about here is still valid.
At the time the team was going through a performance slump. The team kind of still is going through a performance slump, except now they’ve figured out the PR spin.
You can view the article, i.e transcript, here
Background image from Jiawei Zhao via Unsplash.
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